AURI by ilink: An Automated AI Call Center That Becomes the Voice of Your Business

Introduction

Customer communication defines modern business success. Speed, accuracy, personalization, and availability are no longer competitive advantages, they are expectations.

AURI is an automated AI call center (developer company ilink) that transforms how companies communicate with clients. It does not read scripts. It understands meaning. It adapts to context. It works at scale.

This article explains what an AI call center is, how AURI works, and why businesses are replacing traditional call centers with intelligent automation.

What Is an AI Call Center?

An AI call center is a voice-driven communication system powered by artificial intelligence. Unlike traditional IVR menus or rigid chatbots, modern AI call centers conduct natural conversations.

They:

• Understand spoken language;
• Detect intent and context;
• Adjust dialogue dynamically;
• Learn from each interaction.

Instead of pressing buttons, customers speak freely. The system interprets meaning and responds accordingly.

According to industry research from Gartner, AI-driven customer service automation is expected to reduce operational costs by up to 30% while increasing service efficiency and availability.

AI call centers are no longer experimental. They are already handling millions of business interactions daily.

How AURI Works

AURI is designed to act as the voice of your business. It does not follow static scripts. It understands the meaning of the conversation and adapts in real time.

1. Flexible Dialogue

AURI conducts contextual conversations. It understands intonation, humor, topic switching, and incomplete phrases. If a client changes the subject mid-conversation, AURI adapts without confusion.

This creates communication that feels natural and human.

2. Continuous Self-Learning

AURI improves with every interaction. The system analyzes communication patterns and refines responses over time. It remembers client preferences and interaction history.

The more it works, the smarter it becomes.

3. Voice Quality

AURI’s voice is indistinguishable from a live agent. Customers interact with a realistic, emotionally balanced voice that maintains professionalism and clarity.

4. Reliable Responses

AURI is designed to avoid hallucinations. It operates strictly within the knowledge base provided by the business. System safeguards prevent it from generating false or fictional information.

For businesses where accuracy is critical, this reliability is essential.

What Tasks Can AURI Handle?

One AI. Dozens of roles. Thousands of tasks. 

AURI handles volume and routine, allowing human teams to focus on high-value work and complex decision-making. Below are real-world examples of how AURI is used.

Online Store Manager

• Receives incoming calls.
• Confirms orders.
• Agrees on delivery time.
• Offers additional products.
• Send confirmation SMS.

Finance / Collections Assistant

• Calls clients regarding outstanding payments.
• Offers convenient payment methods.
• Record payment promises.
• Sends secure payment links.

Delivery Coordinator

• Informs recipients when couriers are on the way.
• Checks availability at home.
• Adjusts delivery windows in real time.

Recruiter

• Conducts phone screening.
• Ask key qualification questions.
• Evaluates interest.
• Schedule interviews immediately.

Clinic Administrator

• Schedules appointments.
• Send reminders 24 hours in advance.
• Reschedules based on the patient’s voice response.

Housing and Utilities Dispatcher

• Receives repair requests.
• Clarifies address and issue details.
• Creates CRM tickets automatically.
• Provides estimated repair time.

Call Center Operator

Answers 80–90% of typical questions.
Transfers complex cases to human agents with full conversation history attached.

Event Manager

• Calls registered attendees.
• Reminds them about upcoming events.
• Send webinar links.
• Collects feedback after the event.

And many other tasks.

Not Just Calls: Omnichannel Communication

AURI manages communication across multiple channels.

Messengers

• WhatsApp and Telegram integration.
• Instant responses, even at night.
• File transfers and meeting scheduling.

Telephony

• Incoming and outgoing calls.
• Automatic client profile creation after conversation.

SMS

• Personalized reminders and confirmations.
• Targeted messages without spam.

Email

• Context-aware responses.
• Follow-ups based on communication history.

CRM Integration

AURI integrates with amoCRM, Bitrix24, 1C, and other popular systems.

• All calls, messages, and actions are automatically recorded in the client profile.
• Statuses, tasks, and deals update in real time.

This ensures complete transparency and operational control.

Launch in Minutes

AURI is built for rapid deployment. Through a user-friendly interface, businesses can:

• Create agents;
• Configure campaigns;
• Upload client data;
• Launch outbound or inbound processes.

No coding is required.

From idea to first live calls, implementation takes minutes. The intuitive editor allows businesses to update the knowledge base independently, without technical specialists. 24/7 support is available for assistance when needed.

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Security and Compliance

Data protection is a core priority.

All personal data is stored on secure servers and encrypted using modern protocols.
Information is never transferred to third parties.

The system complies with applicable data protection regulations and ensures strict adherence to legal standards.

For industries such as healthcare, finance, and public services, compliance and security are essential requirements.

AI Call Center vs Traditional Call Center

An automated AI call center offers clear advantages over both traditional automated systems and fully human-operated centers.

Compared to Script-Based IVR Systems

Traditional IVR:

• Follows rigid menus;
• Cannot understand context;
• Often frustrates customers.

AURI:

• Understands natural speech;
• Adapts to topic changes;
• Maintains contextual awareness.

This reduces abandonment rates and improves customer satisfaction.

Compared to Human-Only Call Centers

Human operators:

• Require training and supervision;
• Are limited by working hours;
• Experience fatigue and turnover.

AURI:

• Works 24/7 without interruption;
• Handles thousands of simultaneous conversations;
• Maintains consistent quality;
• Scales instantly during peak demand.

Industry research from McKinsey indicates that automation in customer operations can improve productivity by up to 40%.

AI does not replace people. It handles volume and routine.
People focus on revenue, strategy, and meaningful engagement.

Language Flexibility and Customization

AURI was originally designed for highly accurate, natural communication in Russian. Because this language is particularly complex to construct and the company developing it is based in Kazakhstan. 

Support for additional languages ​​is already in development.
For businesses requiring multilingual deployment, customization can be expedited upon request.

This flexibility allows international scaling without rebuilding the system from scratch.

Who Benefits from AURI?

AURI is suitable for:

• E-commerce platforms;
• Financial institutions;
• Logistics companies;
• Healthcare providers;
• Educational organizations;
• Real estate agencies;
• Service centers.

Any business with recurring communication tasks can automate operations while maintaining conversational quality.

Why Businesses Choose AURI

AURI combines:

• Natural conversational intelligence;
• Script-free dialogue;
• Self-learning architecture;
• Seamless CRM integration;
• Omnichannel communication;
• Rapid deployment;
• Enterprise-grade security.

It is not a prototype.
It is a finished, operational product already delivering results for clients today.

Automated AI call centers are redefining customer communication.
AURI makes this transformation accessible, scalable, and measurable.

Businesses that adopt intelligent automation today gain operational efficiency, cost predictability, and a stronger competitive position in tomorrow’s market.